Germany From 1919
The Bauhaus art school opened nearly a century ago in Weimar, Germany in 1919. Bauhaus, which could be translated as “the School of Building,” began with the idea that the ultimate purpose of fine arts is architecture. The school brought together design, industrial arts, fine arts, craftsmanship, theatre, and many other fields to produce a large number of designers, architects, scenographers, and other artists who would go on to have a major impact on the world. Even after closing its doors in 1933, the school continued to influence life in the 20th century through those who continued to expound its philosophy. Today, daily life is punctuated with objects and circumstances infused with the Bauhaus philosophy and spirit.
What is the character of a country that would produce a movement like Bauhaus? Located in central Europe, the general image of Germany is one of a considerate, meticulous people living in a culture that deeply values history. Dotted with mid-sized cities, the German landscape naturally divides into many distinct areas, each with its own character. In each area, we found ideas that, as consumers, we wanted to bring into our own daily lives. This inspiration came from small items that are essential to day-to-day life—from objects that have been used just as they are for generations, and from watching people who truly feel the importance of innovation.
Some wonderful customs and handicrafts are gradually disappearing around the world, and Germany offers valuable hints for ways to keep these delights alive.
Promotion Starts: 29th June 2016.