The concept of Found MUJI was first established in 2003. With expansion of capitalism, technology grows and globalisation develops rapidly, daily objects are getting increasingly similar while the unique local culture and craftsmanship are diminishing throughout the world. In order to preserve the precious life wisdom and living culture inherited from the older generations, MUJI launched the Found MUJI project, searching throughout the world for culture and craftsmanship that are valuable and worth preserving.
Innovations of MUJI are not simply a process of creation, they are a review of living by “Searching and Finding”. Found MUJI searches for daily commodities that exist so naturally and familiarly in people’s daily lives, retains their essence while refining them to suit our contemporary lifestyles, cultures and customs, and reproduces them at reasonable prices, so that these beautiful traditional objects can be continued.
My Found MUJI project has been launched since 2012. MUJI staff would gather and discuss what kinds of items could qualify for the proposition “What is Found MUJI”, and then visit relevant production areas to study how the artisans produce the items. Seeing with the naked eyes how such products are used so casually in daily life, then observing how they are actually made and getting to know the places that they came from, it gave us a chance to re-acknowledge the magnificence of handicrafts, skills and technology rooted in various areas.
My Found MUJI East Asia is the first overseas project of My Found MUJI, jointly participated by MUJI staff from the four regions of East Asia: China, Hong Kong, Taiwan and Korea. Having a mild and warm climate with rivers and monsoon, the agriculture and fisheries are well-developed in the East Asia regions of high population, and contribute to the formation of unique living culture. By observation on daily lives, MUJI staff of these four regions searches for durable and long-lasting daily commodities. These items were then gathered and meticulously selected through the filter of MUJI, consisting of staff from each of the four regions and the MUJI advisory board, to become Found MUJI products.
From 4 August, My Found MUJI East Asia Exhibition will be held at PMQ. Over 30 pieces of representative items from the four regions in East Asia will be showcased together with their backgrounds. By understanding the tradition and culture of local and neighbouring regions, we can re-discover the values of our surrounding objects and have a brand new perspective on the living culture of Hong Kong.