What is MUJI?

MUJI, originally founded in Japan in 1980,
offers a wide variety of good quality items from stationery to household items and apparel.
Mujirushi Ryohin, MUJI in Japanese, translates as “no-brand, quality goods."

MUJI is based on three core principles, which remain unchanged to this day:

  1. Selection of materials
  2. Streamlining of processes
  3. Simplification of packages

The essence of a MUJI product lies in its simplicity,
flexibility and modesty to fit different lifestyles and individual preferences.