What is MUJI?
MUJI, originally founded in Japan in 1980,
offers a wide variety of good quality items from stationery to household items and apparel.
Mujirushi Ryohin, MUJI in Japanese, translates as “no-brand, quality goods."
MUJI is based on three core principles, which remain unchanged to this day:
- Selection of materials
- Streamlining of processes
- Simplification of packages
The essence of a MUJI product lies in its simplicity,
flexibility and modesty to fit different lifestyles and individual preferences.