Introducing Genuine Tea at MUJI Atrium!
Posted:
With aims to become more rooted in our local community, we opened and launched our first Toronto MUJI Coffee Counter at MUJI Atrium. Since November, we’ve had the pleasure of partnering with Toronto-based specialty roasters and cafe, De Mello Palheta, allowing MUJI to contribute to improving the quality of life for all along the coffee chain, from seed to cup.
We are pleased to announce that we have extended our reach in and to the local community through our new partnership with Toronto-based tea company, Genuine Tea.
Genuine Tea was started by Sarah & Dave, adventure-inspired tea lovers and leaders of the Third Wave Tea movement, with a focus on sustainable agriculture and ethical practices. By supporting small growers, Genuine Tea is closing the gap between the tea in your cup and the people who dedicate their lives to producing it. Their direct trade approach ensures that their tea is fresh, has a transparent supply chain, and provides fair compensation for the farmers.
The MUJI Atrium Coffee Counter is pleased to serve you a warm cup of fresh tea at your next visit to the store. We are excited to present a selection of 4 specially-picked loose leaf teas ($2 for Regular, $3 for Large), as well as authentic Japanese Ceremonial Grade Matcha from Uji, Kyoto ($4 for Regular, one-size only).
Join us this weekend on April 12th to 14th in our official launch of Genuine Tea at MUJI Atrium!
See below for our tea offerings at the MUJI Atrium Coffee Counter:
Sencha Kyoto
A premium, deeply steamed spring harvest green tea from the Katō Family in Kyoto, Japan.
Type: Green Tea
Region: Kyoto, Japan
Caffeine: 35mg
Tasting notes: avocado, sea breeze, umami
Organic Hojicha
Charcoal roasted Sencha green tea of Uji, Kyoto, traditionally roasted. Caramelized, sweet flavour.
Type: Roasted Green Tea
Region: Kyoto, Japan
Caffeine: 35mg
Tasting notes: chestnuts, coffee, caramel
Cream of Earl Grey
Malty Sri Lankan Flowery Orange Pekoe from Dimbula blended with oil of Bergamot and Vanilla. Creamy and bright.
Type: Black Tea
Region: Dimbula, Sri Lanka
Caffeine: 45mg
Tasting notes: malt, vanilla, bergamot
Evergreen Peppermint
Bright peppermint tea blend from Washington State and Alberta. Refreshing and smooth.
Type: Herbal
Region: USA/Canada
Caffeine: 0mg
Tasting notes: cut grass, basil, mint
Katō Matcha Summer Harvest
Shade grown for 2-3 weeks before harvest. The leaves are then harvested and steamed beforebeing baked. After the baking process, the veins and stems are removed resulting in green tea flakes called ‘Tencha’. The Tencha is then typically taken to a milling factory where the leaves are milled into a powder.
Type: Green Tea
Cultivar: Yabukita
Region: Uji, Japan
Harvest: Summer
Caffeine: 60mg
Tasting notes: snow peas, umami, cut grass