In the face of environmental challenges, we emphasize the practice of resource recycling and the importance of promoting sustainable concepts.
ReMUJI, in collaboration with "Dyelicious" employs the expertise of the studio's artisans to recycle the used garments and re-dye the clothing using natural Indigo dyeing, giving them a new lease of life. By encouraging waste reduction, also promoting local craftsmanship and heritage.
Indigo plants are indispensable raw materials in the natural dyeing process. The Indigo plant used in ReMUJI, known as "Ma Lan," is a native species of Indigo grass found in Hong Kong. Eric, the founder of "Dyelicious", visited various locations in Hong Kong, including Lychee Valley, Ma On Shan, and Tai Po, to retrieve the local Indigo and initiate a local Indigo (Hong Kong Indigo) revival project since 2018. Finally, in 2021, the Indigo garden belonging to Hong Kong was established in Pat Heung, Yuen Long. Within the 15,000 square feet of the Indigo garden, Eric allows the Hong Kong Indigo to take root and flourish. The process of extracting natural Indigo dye is not easy; the studio needs to cultivate the Indigo plants, weed, fertilize, and harvest them to extract Indigo dye for making Indigo mud. Despite the complexity of these procedures, the studio insists on handling everything naturally and manually, refusing the use of any chemicals to reduce environmental harm.
Since its establishment in 2012, the "Dyelicious" at the Jockey Club Creative Arts Centre in Shek Kip Mei has taken on the mission of conserving Hong Kong Indigo and promoting natural dyeing. They continue to research local Indigo cultivation and traditional Indigo dyeing techniques. Eric actively participates in local events and frequently visits Japan, Italy, the UK, and other places to exchange ideas with local artisans.
Inside the studio, pairs of gloves dyed to a deep blue, self-made dyeing racks, bluegrass decorations, a collection of indigo dyes from around the world, and a dye vat filled with one ton of Indigo dye. Each arrangement exudes the passion of the artisans for preserving the art of Indigo dyeing. Their hands, washed by the dye, demonstrate their dedication to hand-dyeing and craftsmanship.
From farming to design and product development, the studio has spent years honing their skills and refining the steps of natural plant dyeing. They have accumulated experience through repeated testing, all with the aim of making natural Indigo dyeing more accessible to the public. The "Dyelicious" frequently organizes workshops in various forms, such as natural kitchen waste tie-dyeing, Kyo-yuzen, Suminagashi, and more. They also offer various experiential kits and dye packages for sale, allowing people to enjoy the pleasure of Indigo dyeing at home at any time.
Eric and Winnie established a local dyeing studio "Dyelicious" in 2012. Their brand philosophy is to advocate for the use of natural dyes instead of industrial chemical dyes, aiming to reduce environmental damage and pollution. They regularly organize workshops in collaboration with schools and businesses to promote sustainable fashion.
Located at JCCAC in Shek Kip Mei, the studio focuses on researching local Indigo cultivation and Hong Kong's traditional Indigo dyeing art, creating high-quality "Hong Kong Indigo" products through dyeing techniques.They also promote food dyeing by utilizing leftover food materials as natural dyes, aiming to educate people to rethink the relationship between food and individuals and implement the concept of reducing food waste.