MUJI was founded in 1980s, the years of goods were over-developed while materialism was prevailing. The nature and value of goods were drawn apart. MUJI looked into the social issues at the time, aimed to create products that are really necessary in everyday life in the shapes that are really necessary. MUJI looks into the real nature of goods that accommodate the needs of users. This is the philosophy of MUJl's product development since its birth.
Objects of daily life often appear to be gradually forgotten or ignored with the change of times and living cultures. These objects not only reflect life culture, but also represent the accumulation of previous life wisdom. Innovations of MUJI are a review of living by "Searching and Finding". Searching throughout the world for durable and long-lasting daily necessities, exploring the underlying values, MUJI refines found items to suit our changing lifestyles, cultures and customs, while retaining the essence of their creations, reproducing them as MUJI products. This project has been named officially as "Found MUJI", and it has continued to expand across the globe.
Back to our origins, into the future
Found MUJI not only looking back on the past; nor focusing only on the future. Seeking daily goods with a universal charm; while engaging in the journey of both makers and consumers to create goods that blend with modern life with MUJI’s vision of a “simple, pleasant life” always in mind.
“Rediscover Recreate Found MUJI Exhibition” shows you the path that the project has taken from 1980 to 2017. The daily necessities searched from different countries and places provide you the sense of underlying local living culture, reflecting the meaning of fulfilling life to rediscover new values and inspiration.