MUJI Poster Display

Since the establishment in 1980, MUJI examines products through three principles – material selection, process elimination and packaging simplification to provide products which are functional, affordable and in good quality. MUJI has been developing with these core principles while aiming to bring the concepts of “Basic” and “Commonality” into daily life.

The MUJI Poster Display will be available until 31st January 2024 in MUJI Windsor House, displaying posters designed by IKKO TANAKA which present the major development of MUJI during the 80s and 90s, including the newspaper advertisement since MUJI’s debut, first launch of the baby apparel series and expanding in major cities around the world. Customers can have thorough understanding on the design concept of MUJI and being inspired for everyday life.

MUJI means “Product in good quality without brand name” in Japanese. Since the debut of MUJI, the economy in Japan has been growing rapidly while branding recognition was prevailing and becoming a status of having rich life. Producers were focusing on luxurious packaging instead of the product’s nature to attract consumers as to achieve sales target. Apart from its competitors, MUJI focuses on the good quality of its product and the “No Brand” concept, providing products based on users’ point of view and meticulous observation from daily life as the core value since its establishment.

IKKO TANAKA (1930 – 2002) was a leading graphic designer in Japan during the 20th century and presented as the Director of Art in MUJI for more than 20 years. His concept of “No Brand” which focuses on the origins of things and visualizing the concept of MUJI, “Nothing extra and focusing on the nature of the products” has brought profound influences on the product development.