MUJI YURAKUCHO ATELIER MUJI “Why don’t we see the forest AND the trees!” exhibition

Friday, 12 October 2018 - Sunday, 2 December 2018


Why don’t we “see the forest AND the trees”!
A well-known saying “Not seeing the forest for the trees” is an expression used of someone who is too involved in the details to look at the situation as a whole.If so, how about “Seeing the forest AND the trees”? It is like imagining something bigger from each tiny detail, and then examining it closely.If trees were people, our future would be like a big forest, so to speak. Everyone would become aware that individual lives can directly connect together to take charge of our society, and we would be able to think about a better future: the big forest.It is no exaggeration to say that we, as Japanese people, have been living our lives surrounded by trees for a long time, whereas the planet as a whole is now facing a sharp decrease in forest areas.Right now, about 70% of the total land area of Japan is forest. This shows that our country is one of the most forest-oriented, especially among the developed countries.We wish that we could exist as trees or forests in Japan, to give some sort of blessing to people’s everyday lives.
So, let’s start from here, together.


“Makers” and “Users”
“Tsukuri-te (Makers)” and “Tsukai-te (Users)” – in the Japanese language, they sound very similar, although they are in fact very different in meaning.
When did this distance come about? Far in the past, “Makers” were also “Users”, as we made our tools and then used them everyday. In the recent era, “Makers” are moving farther away from “Users” and in some cases these two parties are opposed to each other, as our society is becoming more divided in each individual specialisation. Our Koiya project is a design project to connect people to Japanese forestry districts.
To achieve this, most of our products are only half-completed, so that the forestry area can produce it more easily. These products will be assembled or finished by the people or carpenters who are buying them. Hence, they are designed to transform “Users” into “Makers”. Weekly workshops will be organised during the exhibition, enriching its content thanks to your contributions as participants. We hope that you too will become one of the “Makers”, touching and handling wood as a creative material, and finding joy in making something yourself.

From everybody in Koiya

Koiya’s profile
We act to protect nature and scenery in each area, and to pass them on to future generations. Many local traditions, cultures and landscapes from our everyday lives have been lost in recent times. On the other hand, our lives are becoming enriched by convenience enabled by advances in technology. We feel that we need to look back to where we were in the past, going back to live a basic life using essential items we already have. It made us realise that as one of the most forest-oriented countries it is important to connect all of us; forestry districts, makers, users; through “wood”. We continue to propose new ways of making things with precious local materials by using, producing and growing them locally.

Friday, 12 October 2018 - Sunday, 2 December 2018
Opening hours: 10:00 – 21:00 (Same opening hours as MUJI Yurakucho store)
Admission Free
Address| Infos Yurakucho, 3-8-3 Marunouchi, Chiyoda-ku, Tokyo, 100-0005
Access| Yurakucho Station (Kyobashi exit – JR Yamanote / Keihin-tohoku line), Yurakucho Station (exit D9 – Metro Yurakucho line), Ginza Icchome station (exit 1 – Metro Yurakucho line)

Organizer | MUJI
Site design | Powerplace Inc.
Cooperation | KOIYA (Association for connecting local forestry districts, local manufacturing and society)
Hokkaido Oshima Subprefecture, Miyazaki Prefecture, All Japan sugidarake club, Powerplace Inc., STUDIO KAZ Co., Ltd., torinoko, Non-Profit Organization Miyazaki Bunka Honpo, Kawakami Mokuzai Co., Ltd., Youbokuzin, YAMACHO Co., Ltd., 4CYCLE inc., Yoshino Chuo Mokuzai Co., Ltd., Haruki Co., Ltd., IYOBE Co., Ltd., Kanuma Wood INFILL LLP, TOCHIGIDABOSEISAKUJO CO.,LTD., Shimoura Bentenkai, Propeller, Washin Chemical Industry Co.,Ltd., Yoshino-sugi Design Lab., Yuka Torii & bonobojapan, Hosoda Wood Industries, Inc.
Planning and Management | Household Division / Planning & Design Creation Office, Ryohin Keikaku Co., Ltd. and ATELIER MUJI at MUJI Yurakucho