Start of Nurturing

For each t-shirt purchased, we return two organic cotton seeds to the soil.

Cotton is one of MUJI’s most precious natural resources. Keeping our consumers, producers and the earth in mind, MUJI believes that a comfortable life can be achieved when natural, quality materials are used. For this reason, we’ve been taking progressive steps to engage in more sustainable farming practices by increasing the proportion of our products made with organic cotton for over 20 years.

All the cotton used to make MUJI clothing is organically grown. Considering the connection between nature and humans, we started using organic cotton in 1999, and in 2018, we used organic cotton exclusively to make all of our cotton clothing.

However, organic cotton accounts for less than 1% of all the world's cotton production. Chemical fertilizers, pesticides, and herbicides are often used in the cultivation of regular cotton.

As organic cotton is cultivated without any pesticides, herbicides, and chemical fertilizers, the yield per acre of planted area is around 70% of regular cotton cultivation, which means it cannot be mass-produced as efficiently.

As it is better for the environment and consumers, we want more people to use organic cotton.

With this in mind, we've decided to not only integrate organic cotton in our products, but also start this campaign to grow more of it. For every T-shirt purchase, we will donate 2 seeds of organic cotton to Indian cotton farmers. To further promote the farming of organic cotton, we will use this campaign to support farmers with the help of our customers.

[Target products]

※Eligible for Short-Sleeve, French-Sleeve, Sleeveless, and Half-Sleeve T-Shirt.

• Men's Wear: Indian Cotton T-Shirt (Jersey Knit , Slub Jersey, Coarse Jersey, Heavy Weight Jersey)
• Ladies' Wear: Indian Cotton T-Shirt (Jersey Knit, Slub Jersey, Coarse Jersey, Heavy Weight Jersey, Anti Sweat Stain Ribbed)
• Children's Wear: Indian Cotton Jersey Knit T-Shirt (Excluding Printed T-shirt)