On Thursday August 29th, Australian flagship store MUJI CHADSTONE has opened in Melbourne with a sales floor space of 1711.39m2, making it the largest MUJI store in Australia
In 2013, MUJI opened its first store in Australia in the same shopping mall, and has been increasing MUJI fans ever since. The opening of this MUJI CHADSTONE flagship store after expansion and relocation marked a new start. In addition to its the largest assortment of the MUJI items in Australia, this store also introduces many new services, aiming to provide an environment in which the customers can experience MUJI’s idea of “a Simple, Pleasant life”.
The store provides locally sourced toys which capture the essence of Melbourne City – for example, the iconic tram, ferry and post box – to encourage children to learn about the beauty of Melbourne City while playing. In addition, Melbourne to Go, a dedicated corner in the store that provides insightful information collected from our staff and customers on “must-do” activities in Melbourne, is delivering the charm of Melbourne through communication with customers and the local community. The in-store coffee station, which uses coffee beans from a local roaster, provides customers a place to take a break and enjoy a cup of coffee while shopping.