The first MUJI store in Finland - MUJI Kamppi Helsinki – has opened on Friday November 8th in Helsinki, the capital city of Finland. MUJI Kamppi Helsinki spans over 3,600m2 in size and occupies the whole fourth floor of the Kamppi Shopping Center, making it the biggest MUJI store in Europe with the largest assortment of MUJI products in Europe.
Finland, with about 70% of its land covered by forests, is characterized by a strong connection with the nature even for people living in cities. To people in Finland, the nature is something very close to their daily lives. The MUJI store also wishes to become such an existence – being close to people in Finland just like the nature. We use plenty of wood in the interior of the store to create a warm and pleasant environment, and beams and pillars are installed in the store to create a connection between the spaces with reference to the structure of small houses that can often be seen in the suburbs of Helsinki.
This store has a focus on Food. Ingredients provided at the food departments as well as the eat-in space in the store are carefully selected from about 100 local Finnish producers with the theme of “local production for local consumption”. It also introduces new services such as MUJI BOOKS, Open MUJI and the sales of order-made panel furniture.
To mark the grand opening, MUJI will present “small MUJI vol.1 ‘Miniature’” exhibition in the Small Gallery space using MUJI products and miniature items. In this exhibition, MUJI products – which are normally used in daily lives – are being viewed from a different perspective, thus creating a unique scenery of people and living.
On the opening day, more than 1,000 customers waited for the opening of the store from early morning, indicating the high level of expectation. Going forward, this store aims at becoming a place to offer hints that can serve the everyday life of the customers through its products, services and information.