Product Developer's Sharing Vol.5 Mild Curry Series

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When we talk about "curry", it is common to associate with "spiciness". The original idea of MUJI's Mild Curry Series was to produce non-spicy curry that is consumable by children. Surprisingly, according to a survey conducted among our staff, many children tended to consume Mild Curry for a short period only and then change the preference to spicy curry. Some of them even consumed more curry than adults. In contrast, there were many adults who cannot eat spicy curry.

"The flavour of green curry is great but it is too spicy to have more than 2 spoons", "I like the taste of herbs and spices but I cannot eat spicy food"...... Having listened to these voices from adults, we produced the new series of Mild Curry, hoping to make curry enjoyable for both children and adults who cannot withstand spiciness.

Developed based on MUJI's Green Curry, "Mild Green Curry" removes green chili which is the main source of the curry's spiciness. Meanwhile, the necessary spices of Green Curry such as lemongrass and kaffir lime leaves are sufficiently used to keep Green Curry's traditional flavour.

Another mild curry "Onion & Pork Curry" is made with reference on Japanese soba noodle sauce, in which soy sauce, sugar and mikan are cooked and then aged in low temperature. Added with the sweetness of onion and citrusious accent of yuzu peels, the curry becomes a refreshing mild curry in Japanese style. Other than serving with rice, it can also be used as a cooking ingredient.

Only by looking at the names, it seems hard to imagine how "Mild Curry" tastes like. As our staff tried the curry with their doubtful eyes, they gradually found that they could finish the whole serving of Green Curry which was used to be too spicy to consume.

Mild Curry is not just curry for children, but also non-spicy curry which avoids the use of spicy chilies and preserves as much as possible a curry's essence by the use of spices like cumin, turmeric and coriander. Without spiciness, the unique flavour of each spice stands out. Mellow, sweet, sour, fresh, zesty...... these rich and complicated tastes make the charm of curry.

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