Moisturised skin begins with good preparation.

Made with the Power of Nature

MUJI skincare products are particular about the base ingredients and water used. Focusing on the "power of nature", we use natural ingredients※1 such as plant extracts, as well as surfactants that are plant-derived. We create our products using only what is truly necessary for their original functions. This commitment has remained unchanged since the launch of our care products.

  • ※1Contains ingredients that are the result of chemically reacting natural ingredients.

Nourishing Elements for Healthy Skin

  • Formulated with Skin-Essential Nutrients

    In healthy skin, the stratum corneum consists of multiple cell layers. Moisturising ingredients like ceramide (a natural skin lipid) help fill gaps between cells, binding them together to maintain hydration. For this reason, we include ingredients like ceramide, which tends to be lacking in sensitive and dry skin, as a one of our moisturising element.

  • Gentle on the Skin

    We have carefully reviewed our ingredients and manufacturing process to ensure they are gentle on skin, making our products suitable for people of various ages and genders. In addition to being free of synthetic fragrances, colorants, mineral oil, alcohol, and parabens, our formulations now also exclude phenoxyethanol, a type of preservative. All renewed products have also undergone allergy testing※2 and stinging tests※3.

  • Natural water with similar pH as tears

    The primary ingredient in a skincare product is water, and this is why MUJI places particular emphasis on its quality. Using natural water※4 that has undergone decades of filtration through dense bedrock, resulting in minimal impurities. This soft water boasts a slightly alkaline pH similar to tears, penetrating deep into the skin layers to provide effective moisturisation.

Free from harsh chemicals

Formulated with your skin in mind

  • No
    Colouring
  • No
    Mineral Oil
  • Paraben-free
  • Alcohol-free
  • No Synthetic
    Fragrance
  • Phenoxy
    -ethanol-free
  • Allergy
    Tested ※2
  • Stinging
    Tested ※3
  • ※2 This test is aimed at people with sensitive skin and checks for temporary irritation such as itching, stinging, or prickly sensations.
  • ※3 This does not mean that everyone will not experience an allergic reaction.
  • ※4 Does not apply to all skincare lines.

Skincare Enriched with Moisturising Fermented Rice Bran Extract

The Booster Essence Lotion and Booster Serum contain Fermented Rice Bran Extract made from rice bran grown in Yamagata Prefecture, a source rich in seven vitamins and eight minerals. Apply before toning water to prepare the skin for enhanced absorption of moisturising ingredients into the stratum corneum.

Proprietary Ingredient

Fermented Rice Bran Grounds

Proprietary Ingredient

By fermenting rice bran, it improves moisturising property.

Derived through exclusive fermentation techniques, MUJI’s proprietary moisturising ingredients enhance skin texture with plumping, firming, and smoothing effects. Unlike conventional methods, our technology eliminates alcohol production, resulting in a formula that is gentle and nurturing to the skin.


Why Rice Bran?

Why Rice Bran?

Why Rice Bran?

Rice bran has long been valued in skincare for its beneficial properties.

Our formula harnesses the nutrient-rich layer typically discarded during rice polishing, giving new purpose to this beneficial ingredient. Through meticulous fermentation, we transform the bran into effective skincare products, honoring the full value of every grain.

What Skin Type is Suitable?

敏感肌用 さっぱりお試しセット

What Skin Type is Suitable?

For those dissatisfied with typical skincare and experiencing the following skin concerns:

※ Dry Skin
※ Dull Skin
※ Rough Skin Texture
※ Can't feel the effect of toning water due to sun damage



With Fermented Rice Bran Extract

The booster series enhances the absorption of toning water by preparing the skin to better receive water-based ingredients. As the skin’s surface is naturally coated with sebum (oil-based), water-based products can be harder to absorb. The Fermented Booster Serum and Booster Essence Lotion gently soften the stratum corneum (outermost layer of the skin, made up of dead skin cells), improving skin receptivity and allowing moisturizing ingredients to penetrate more effectively.

Booster Essence Lotion

Fluidity
Low4High
Moisture
Low3High

Booster Serum

  • Booster Serum
Fluidity
Low2High
Moisture
Low5High

Care Steps

Use a pre lotion that contains lactic acid to exfoliate and remove dirt & sebum from pores

  1. pre-lotion

    Prepare
    Pre lotion

Soften the skin to increase the penetration of moisturising ingredients in the toning water & moisturising milk

  1. Booster Serum or Lotion

    Soften
    Booster
    Serum
    OR
    Booster
    Essence
    Lotion

  2. Toning Water

    Hydrate
    Toning
    Water

  3. 乳液

    Moisturise
    Moisturising
    Milk

Sensitive Skin Series

For Hypoallergenic Skin

A hypoallergenic series made with naturally derived ingredients※1, enriched with moisturizing components to keep your skin healthy and hydrated. Available in Light, Moisture, and Deep Moisture to suit your needs.

  • ※1 Contains ingredients that are the result of chemically reacting natural ingredients.

Natural Ingredients

Fermented Rice Bran Grounds

Skin-loving Ingredients

Prevent Skin Irritation

"Eucalyptus leaf extract" and "Dipotassium glycyrrhizinate" are added to prevent rough skin.


Condition the Skin

"Ceramide" that is often lacking in sensitive skin is added as the main component to help in the barrier function. 5 types of amino acids are also included to maintain moisture in the stratum corneum.


Protect the Skin

"Portulaca Oleracea Extract" and "Grapefruit Seed Extract" are included to protect the skin.

3 Moisture Types

What is fermented rice bran liquid?

3 Moisture Types

Light

Skin type: Oily
Skin concern: Large pores and greasiness.
Texture: Prefer light texture and quick absorption.


Moisture

Skin type: Combination
Skin concern: Seasonal skin problems, irregular lifestyle.
Texture: Prefer light texture but want hydration.


Deep Moisture

Skin type: Dry
Skin concern: Flaky and lack skin radiance.
Texture: Prefer thick texture and feeling of skin being plump and moisturised.


Skin Type Suitability

Sensitive Skin Series

Skin Type Suitability

Gentle care for everyone

※ First timer in using skincare products
※ Experience skin irritation with cosmetics
※ Skin gets easily agitated by seasonal factors
※ Prone to rough skin texture due to external stimulus
※ For people who do not have any specific skin problems


Sensitive Skincare

Toner

Toning Water
Deep Moisture

It has a thick texture that provides ample moisture and protection for dry skin. Recommended for those with dry skin or for use during dry seasons.

Fluidity
Low3High
Moisture
Low4High

Toning Water
Moisture

Non-sticky, it leaves the skin feeling comfortably moisturised. Recommended for normal to combination skin.

Fluidity
Low4High
Moisture
Low3High

Toning Water
Light

With a fresh, watery feel, it delivers light, refreshing moisture. Suitable for oily skin types or for use during seasons when you sweat more easily.

Fluidity
Low5High
Moisture
Low2High

Moisturising Milk & Cream

Moisturising Milk
Deep Moisture

Provides ample moisture to help protect skin prone to dryness. Recommended for dry skin or during dry, low-humidity seasons.

Fluidity
Low3High
Moisture
Low4High

Moisturising Milk
Moisture

A smooth, fluid texture that moisturises the skin comfortably without feeling sticky.

Fluidity
Low4High
Moisture
Low3High

Moisturising Milk
Light

A lightweight, fresh feel that gives the skin refreshing moisture. Recommended for oily skin and warmer seasons.

Fluidity
Low5High
Moisture
Low2High

Moisturising Cream

Helps lock in moisture and condition the skin. Use as the final step of your skincare routine or to moisturise targeted areas.

Fluidity
Low2High
Moisture
Low5High

All-in-one

All-in-one Gel

A lightweight gel that combines toning water, moisturizing milk, and serum in one step.

Pre lotion

Booster Essence Lotion

Contains fermented rice bran extract and ceramide as moisturising ingredients. Use before toning water to prepare the skin for deeper absorption.

Fluidity
Low4High
Moisture
Low3High

Pre lotion

Contain lactic acid, an exfoliating ingredient to remove dirt and sebum from pores. After washing your face, gently wipe with a small amount on cotton pad.

Fluidity
Low5High
Moisture
Low2High

Serum

Booster Serum

More than 65% of the ingredients are fermented rice bran extract that gives skin firmness and moisture. Use before toning water.

Fluidity
Low2High
Moisture
Low5High

Usage Recommendations

Toning Water

Toning Water Usage Recommendation
How to apply
Apply using clean hands or a cotton pad, pressing gently into the skin. To lock in maximum hydration, build up the application with three light layers. For a deeper treatment, leave a thicker layer on as a mask when your routine allows.
Recommended amount
• Using a cotton pad: About the size of a 50-cent coin per layer.
• Using your hands: About the size of a 20-cent coin per layer.

Moisturising Milk

Moisturising Milk Usage Recommendation
How to apply
Massage the product from the center of your face towards the outer edges, and continue by sweeping it down from your décolletage to your collarbone for complete care.
Recommended amount
• Using a cotton pad: About the size of a 50-cent coin per layer.
• Using your hands: About the size of a 20-cent coin per layer.

Moisturising Cream

Cream Usage Recommendation
How to apply
Take an appropriate amount into your hands and apply to areas prone to dryness, such as the cheeks, around the mouth, and the eye area. Gently spread over the entire face.
Recommended amount
Use approximately a pea-sized amount per application.

Care Steps

Busy mornings and when you want quick care

Opt for an all-in-one gel that combines toning water, moisturizing milk, and serum in a single step. It delivers simple, fuss-free care for busy mornings and is also ideal for men starting a skincare routine, or as a convenient travel option when you want to keep things light.

  1. オールインワンジェル

    Hydrate
    All-in-one Gel

At night before going to sleep
or when you want thorough care

You might wonder why a step is needed between toning water and cream? Since toning water is water-based and cream is oil-based, they don’t absorb well when applied back-to-back. Moisturizing milk acts as a bridge, helping the cream absorb more effectively after toning water.

  1. Toning Water

    Hydrate
    Toning
    Water

  2. Moisturising Milk

    Moisturise
    Moisturising
    Milk

  3. Moisturising Cream

    Set
    Moisturising
    Cream