MUJI AIRSIDE Now Open
Posted:
The 20th MUJI store in Hong Kong, MUJI AIRSIDE opens on 28 September, 2023.
MUJI AIRSIDE locates at a new shopping mall in the Kai Tak area with a total floor area of 12,000 square feet, the new store has a total floor area of 11,000 square feet, it offers a wide range of products including apparel, household goods, personal care items, and MUJI to GO travel essentials. It will also introduce new elements such as “Water Refill Station” for free drinking water refilling service and “COFFEE STAND”, a self-service coffee machine, that meet the needs of every aspect in day-to-day living. Furthermore, the new store will follow a rustic, natural interior design, offering a spacious and comfortable environment to share MUJI’s ideology of “a simple and pleasant life” with customers.
As a lifestyle store offering practical daily necessities, MUJI aspires to serve local customers. Therefore, proximity to customers is one of the critical concerns regarding store location selection so that customers living and working in the community can conveniently shop for their daily needs. As the population of Kai Tak has been growing rapidly in recent years, and they have become one of the major living areas, MUJI believes that more local individual and family customers can be reached through the new stores opening in AIRSIDE, allowing MUJI to be part of customers’ daily life.