The Umimachi Night Market will be held on Thursday, January 22nd from 5:00pm to 8:00pm."Yoichi" is the Night Market.
Once a month on a Friday night, local shops from within and outside Joetsu City come together for a night market where everyone can gather casually.
The first event of 2026 will be held on a Thursday night at Naoetsu Ryohin Shokudo, the food court at MUJI Naoetsu.